Bihr is the leading European distributor of rider gear and spare parts, accessories and tyres for motorcycles, quads/ATV and scooters. Founded in 1975 by Cyrille Bihr, a true 2-wheelers powersport passionate, the company is present in over 14 countries.
Ensure the bikers can safely live their passion and address their mobility needs.
This mission is executed by distributing 3 types of goods and services.
P&A: Provide immediate availability of the widest and most relevant portfolio of parts and accessories
RIDER GEAR: Offer an exclusive selection of best possible riders’ equipment
TRAVEL & EVENTS: Allow to experience the best motorcycle tours and events across Europe and beyond
ONE STOP SHOP FOR PROFESSIONALSWe offer the widest and most relevant portfolio of 7 product universes: Street, Scooter, Off-Road, Quads/ATV/SSV/UTV, tyres, workshop equipment and rider gear. The distribution of such portfolio is made by our European network of dealers that we support providing personalized service and assessment in their own language.
- 230 BRANDS
- 200.000 PRODUCTS IN CATALOGUE
- 650 EMPLOYEES
- 74 IN-HOUSE SALES REPRESENTATIVES
- 35 CUSTOMER SERVICE REPRESENTATIVES
From the outset, the strength and foundation of this success has been based on comprehensive services and first-class logistics. Thanks to our large storage capacity and our modern infrastructure, Bihr is able to supply almost all dealers in Europe within 24 hours.
- 44.350 SQM OF WAREHOUSES
- 5 WAREHOUSES
- UP TO 7.000 PARCELS/DAY
EXPERIENTIAL MARKETINGAt Bihr, we actively support teams, riders, and events to ensure intensive motorcycle practice.
- 35 PROFESSIONAL RIDERS
- 5 RIDERS AND TECHNICAL SCHOOLS
- +100 LOCAL TEAMS AND RIDERS
- +25 EVENTS/YEAR
- 30 TRAVELS/YEAR COVERING 6 DESTINATIONS